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  • Building Strong Brands
  • Customer Insight
  • Researching Markets
  • Stakeholder Engagement
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  • Building Strong Brands
  • Customer Insight
  • Researching Markets
  • Stakeholder Engagement
  • Our Insights
  • Contact
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Where does your brand stand?

Building Strong Brands

As every marketer knows, achieving top industry brand awareness is no easy feat. Developing a brand position, consistent messages in line with your brand identity and a compelling customer value proposition all need strategic research to perfect. That’s where we come in.

Here are a few examples of our brand research services:

Our Brand Awareness Research gives real insight, not just data, into your brand health and identifies what is working...and not working, with your brand messages and campaigns. It’s not just about the numbers. Monitoring your customers’ relationship with your brand leads to understanding, and aids strategic brand direction to better understand the target audience and determining brand values.
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Net Promoter Score (NPS) measures customer experience and predicts business growth. This management tool is more than just a score. It’s an insight into the loyalty of a brand - customer relationship, and can be measured as a standalone, or as part of wider customer satisfaction research. The stronger your NPS is, the more organic growth your company will experience from the conversion of customer referrals.

Creating an emotional connection to one company separates it from the rest, creating brand loyalty over time, even ...dare we say it... the lifetime customer. How close are you to creating fully connected customers with emotional branding? Let’s find out together.

Benchmark your competitors identifying their performance and key performance indicators (KPI’s) that can be used for new initiatives to enhance the overall competitive position. Analysing consumer buying behaviour, and customer research in the macro environment should always be a core element of your brands goals (PESTLE Analysis). Creating a benchmark against your competition makes it easier to identify not only their weaknesses, but also your strengths and brand values.

Our Custom reporting gives you the data and insights you need in an easy to digest format, working with your internal reporting standards for a streamlined result.

​Ready to take action?

​What our clients say...
We work with The 4 Group on various projects including market research and ongoing mystery shopping. The 4 Group produce excellent results carried out with professionalism and speed. The reporting received is of a very high standard and I wouldn't hesitate recommending The 4 Group services​.
Marketing Director, HSS Hire UK
I asked The 4 Group to help me out when I was growing my online directory. The 4 Group team were exceptional. Very organised, conscientious, hard working and produced some great results. Would highly recommend Zoe and The 4 Group to anyone wanting to expand business through marketing​.
Amanda Whaley, Owner Private Landlord Directory
Ready to take action? Call 0845 296 1060 or Email hello@the4groupuk.com
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  • Building Strong Brands
  • Customer Insight
  • Researching Markets
  • Stakeholder Engagement
  • Our Insights
  • Contact