THE 4 GROUP
  • Building Strong Brands
  • Customer Insight
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  • Stakeholder Engagement
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  • Building Strong Brands
  • Customer Insight
  • Researching Markets
  • Stakeholder Engagement
  • Our Insights
  • Contact
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“The way your employees feel is the way your customers will feel."

Sybil F. Stershic

Stakeholder Engagement

Employees are your front line, your brand message to your customer. But are they fully engaged? Stakeholders in an organisation include any group or individual who can effect, or is affected by an organisation and its activities, the most obvious being the employee. 

​Creating an emotional connection to one company separates it from the rest, creating brand loyalty over time, even ...dare we say it... the lifetime customer. How can you create a positive emotional connection to your brand, if your employees are disengaged and create a damaging atmosphere?
There are many ways to approach employee issues before they become a cancer to the organisation:
  • Confidential employee surveys
  • Confidential face to face panels
  • Entering the organisation undercover

Results give valuable insights into the engagement levels of employees, their knowledge of brand perceptions and values, and to evaluate the effectiveness of internal communication channels.

Creating a stakeholder plan begins with research, we help you:
  • Identify influential stakeholders
  • Understand and engage stakeholders
  • Recognise stakeholder communication channels and their effectiveness
  • Discover the delivery solution that is acceptable to the majority of stakeholders

​If this sounds like the research results that would help determine your next steps, let’s talk.
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“We are what we repeatedly do. Excellence then, is not an act, but a habit.” – Aristotle

​What our clients say...
I have referred The 4 Group to a number of my clients in the past and have always received glowing reports about their down to earth approach. The results achieved off-set the investment.
Colette Lowe, Director of Chew PR
I have been working with The 4 Group since September 2011 providing highly effective and efficient services. Not only have I been delighted with the way my time has been managed, but I am constantly receiving positive feedback, particularly from valued clients, about the professionalism and patience of The 4 Group. I have no hesitation in recommending their services for all forms of research​.
Clive Barwell TEP FCSI CFP, Head of Later Life Advice, National Towergate Financial
Ready for the next step? Call 0845 296 1060 or Email hello@the4groupuk.com
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  • Building Strong Brands
  • Customer Insight
  • Researching Markets
  • Stakeholder Engagement
  • Our Insights
  • Contact