Listen - Analyse - Action
Customer Insight
With our Customer and Shopper Research we delve into the mind of your customer, providing insight into the customer experience through customer journey mapping.
Customer opinion is more sought after than ever by companies wanting to increase brand strength and enhance the customer experience (CX), ultimately leading to improved brand loyalty and profitability. With modern technology making it easier for customers to report poor customer service to a huge audience, it is imperative businesses protect their reputations.
Marketing teams use us to:
We use a wide range of customer experience research methodologies, including:
Customer opinion is more sought after than ever by companies wanting to increase brand strength and enhance the customer experience (CX), ultimately leading to improved brand loyalty and profitability. With modern technology making it easier for customers to report poor customer service to a huge audience, it is imperative businesses protect their reputations.
Marketing teams use us to:
- Highlight customer expectations
- Track progress and benchmark results
- Identify customer satisfaction
- Find repeat purchase intentions
- Use generalised data to fuel strategic planning
- Track and monitor NPS (Net Promoter Score)
- Measure compliance with company standards and KPIs
- Protect the brand’s reputation by identifying KPI fails
- Give context to customer heartburns
- Provide clear regionalised results, individual managers are alerted to non-compliance
- Highlight missed opportunities in store
We use a wide range of customer experience research methodologies, including:
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Research analysis is completed at the time of the call or visit, taking particular note of your KPIs and core values. The eyes and ears of our expertly trained researchers make thorough real time reports ensuring accuracy of the moment. The quantitative and verbatim qualitative results are analysed and combined to give an impactful view of your customers’ experience.
Research Results - Your dedicated key account manager can provide you with varying levels of reporting and analysis; raw data right through to board style presentations ready to deliver and feedback into the organisation.
Let's tackle customer experience together.
Research Results - Your dedicated key account manager can provide you with varying levels of reporting and analysis; raw data right through to board style presentations ready to deliver and feedback into the organisation.
Let's tackle customer experience together.
What our clients say...
I have referred The 4 Group to a number of my clients in the past and have always received glowing reports about their down to earth approach. The results achieved off-set the investment.
Colette Lowe, Director of Chew PR
The 4 Group undertook a piece of activity for the ATA Bradford, whilst we were very much in our infancy. Not having the time to undertake activity with the set up of a new business we contracted with The 4 Group to test the market place in terms of the offer. We were very satisfied with the results and would not hesitate to use The 4 Group again.
Stacey Jobson, Director, ATA Bradford
Let's tackle customer experience versus reality together. Call 0845 296 1060 or Email hello@the4groupuk.com