Listen - Analyse - Action

Surveys, Research Panels & Mystery Shopping

Our Surveys provide actionable insights that drive strategy. Marketers know their main goal is to listen, analyse and action on customer feedback, we provide the data to fuel their brand strategy and direction (quant and qual).
Types of survey include;

• Net Promoter Score (NPS) research that measures customer likeliness to recommend and predicts business growth.
  
• Brand Awareness tracking a brand’s performance and health
  
• Customer Loyalty & Satisfaction key driver analysis, customer segmentation, usage and attitude
  
• Employee Engagement
  
• Competitor Benchmarking
  

With more pressure than ever for marketers to develop emotional connections and relationships with customers, surveys are at the heart of what we do, and we are happy to help

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Our Research Panels are designed to your goals, to put your brand and products at the centre of deep conversations and allow you to ‘walk in your customers shoes’. Our skilled facilitators get detailed consumer feedback on any topic, able to identify pertinent comments, and ask additional questions to the group to explore further, go ‘off script’ before returning to the predetermined content.

• Integrate audio, video and imagery into the panel session (engagement touch points)
  
• Integrate verbatim comments easily with qualitative and quantitative feedback
  
• Research consumer sentiment and emotion
  
• Track what customers love or hate about a new product
  
• Analyse the reasons consumers chose to purchase one product over another
  

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Mystery Shopping has its own unique avenues, working well in different industries and companies for different reasons. There are many ways for your employees to communicate with your customers, and all need to be monitored to ensure company standards and brand messages remain consistent across all channels.

• Improves customer retention
  
• Makes employees aware of what is important in serving customers on the front line
  
• Enforces employee integrity and knowledge
  
• Monitors facility conditions and ensuring positive customer relationships on the front line
  
• Supports promotional programmes and their implementation, ensuring product and service delivery quality.
  

Talk to us about Web Chat and Online Queries, Recorded Phone Conversations, Person to Person (video footage available) methodologies, and how a variety of these methods complement each other to achieve the high level of insight into the customer experience you require from your research results, to drive change and strengthen the brand-customer relationship.

Ready to take action? Call 0845 296 1060 or Email hello@the4groupuk.com