Which direction is the right direction?
Researching Markets
Are you testing new products, new service concepts and brand messages? Wondering what your competitors are offering and why your customers are tempted to turn away from you? Using in depth research can avoid costly errors. Step one, understanding your marketplace including competitive environment.
Whether you are looking to benchmark your current competitive landscape, or investigate a new one, it’s important to gain market intelligence.
That’s where we come in:
When researching your competition we ask ‘where do your customers turn after you?’ Who is your competition? It is not always the most obvious player in the marketplace. Our Competition shopping delves further:
The customer buying process and specific market segmentation lead to further market intelligence we use to determine predictions and action planning.
Research panels, surveys and mystery shopping the competition all play a part when we research your new market / products / competitors.
Whether you are looking to benchmark your current competitive landscape, or investigate a new one, it’s important to gain market intelligence.
That’s where we come in:
- We Benchmark your competitors identifying the key performance indicators (KPIs) that can be used for new initiatives to enhance the overall competitive position.
- Analysing consumer buying behaviour, and customer research in the macro environment should always be a core element of your brands goals (PESTLE Analysis). Creating a benchmark against your competition makes it easier to indentify not only their weaknesses, but also your strengths and brand values.
When researching your competition we ask ‘where do your customers turn after you?’ Who is your competition? It is not always the most obvious player in the marketplace. Our Competition shopping delves further:
- Competitor pricing
- Your USPs versus theirs
- Comparing your audience to your competitors audience
- Analyse what causes your customers to buy from your competitors
The customer buying process and specific market segmentation lead to further market intelligence we use to determine predictions and action planning.
Research panels, surveys and mystery shopping the competition all play a part when we research your new market / products / competitors.
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If this sounds like the research results that would help determine your next steps, let’s talk.
What our clients say...
The 4 Group undertook a piece of activity for the ATA Bradford, whilst we were very much in our infancy. Not having the time to undertake activity with the set up of a new business we contracted with The 4 Group to test the market place in terms of the offer. We were very satisfied with the results and would not hesitate to use The 4 Group again.
Stacey Jobson, Director, ATA Bradford
We work with The 4 Group on various projects including market research and ongoing mystery shopping. The 4 Group produce excellent results carried out with professionalism and speed. The reporting received is of a very high standard and I wouldn't hesitate recommending The 4 Group services.
Marketing Director, HSS Hire UK
Ready to research? Call 0845 296 1060 or Email hello@the4groupuk.com